From Congestion to Flow: How a Global Manufacturer Achieved Faster Engineering

The offer phase became significantly faster

Multifold acceleration in engineering execution

More complex projects saw lead times reduced by up to 30%

These improvements were achieved without increasing headcount

ODU is a family-owned Bavarian manufacturer of high-quality electrical connectors, with approximately 1,500 employees in Germany and 2,500 globally. The company is financially strong,
operating without bank debt and funding growth through its own profits.

Despite this solid foundation, ODU recognized a critical challenge: as the organization grew, project performance declined. Projects were increasingly delayed, and the organization struggled to manage a growing number of concurrent initiatives.

This marked the starting point of their transformation journey, which they describe as moving “from congestion to flow.

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